Has anyone else questioned the intent of businesses hitching their product wagon to the pink campaign for breast cancer? I am not picking on this business in particular, it's just the business news press release of the day announcing another company going pink for breast cancer charity. According to vendPINK, a division of the dittie company -- in announcing the launch of its new cause-related pink vending program -- states that the vendPINK program will be supporting women in and out of the bathroom. The company goes on to state that "VendPINK vends the fun, feminine and fabulous dittie tampons that inspires and supports women during that time of the month. While out of the bathroom, vendPINK is inspiring those women fighting breast cancer." Okay. They said it -- not me.

"Our vendPINK programs reflects dittie's commitment to creating a network of women dedicated to supporting one another," said Barbara Carey, dittie and vendPINK president and founder. "Everyone has been affected by breast cancer in one way or another. We are passionate about creating this support system and do not want anyone to ever feel they have to face breast cancer alone." 20 percent of the profits from the sale of this product are going to breast cancer charity. I like all companies who donate a portion of their profits to cancer charity. But there is a small part of me that is becoming cynically exhausted by the pink. Maybe it's just me. How do you feel about the pink?